Caribbean gold from Inspirit stable
Published:  02 May, 2008

Inspirit Brands is rolling out a range of premium Caribbean rums in the UK.

El Dorado Rum is produced by Demerara Distillers in Demerara, Guyana. The range includes a 12 Year Old dark rum with a price tag of 27.99, as well as a 15 Year Old (36.99), a 21 Year Old (63.99) and a rare 25 Year Old, which comes in a decanter-style sculpted glass bottle (268.99).

Also included in the line-up is a 5 Year Old golden rum which will retail for 17.99 and a charcoal-filtered white rum which has been aged for a minimum of three years and has a price tag of 15.99.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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