In brief

02 May, 2008

United Biscuits UK is backing the launch of its McVitie's Yumbles range with a £500,000 marketing push. Activity will include radio ads and a link-up with the Daily Mail, which will offer readers the chance to sample the organic biscuits range.

Lambert & Butler has produced a special edition holographic pack to mark 10 years as one of the leading cigarette brands in the UK. Imperial Tobacco claims the pack is the first of its kind for a tobacco product in the UK market. Two special edition Lambert & Butler tins are also being produced for sale at music festivals.

Shloer is sponsoring Living TV's So You Think You Can Dance and the pregnancy website Both sponsorships will feature a new advertising strapline, Everything You Could Wish For, which is being introduced to coincide with the brand's 70th birthday celebrations.

SodaStream is launching a

range of drinks makers and healthier conc entrates as it looks to update its brand. The new fla vours contain 66 % fruit juice concentrate and water and come in 50cl bottles in Tropical, Orchard Fruits, Autumn Fruits, Apple and Cherry & Apple f lavours.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know