Galaxy's sexy city break giveaway
Published:  02 May, 2008

Galaxy is offering seven trips to New York in an on-pack give away to support its sponsorship of the

Sex & the City film.

For eight weeks the gold foil on 150g bars will be replaced with a pink logo. The instant win promotion will run across dark, raisin, almond & hazelnut, roasted & caramelised hazelnuts, milk, caramel, minstrels and Ripple variants.

Galaxy will back the limited-edition packaging with a 2.7 million marketing spend that includes TV and press ads and PR activity.

Two hundred pairs of shoes will be up for grabs alongside the main New York prize.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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