Galaxy's sexy city break giveaway
Published:  02 May, 2008

Galaxy is offering seven trips to New York in an on-pack give away to support its sponsorship of the

Sex & the City film.

For eight weeks the gold foil on 150g bars will be replaced with a pink logo. The instant win promotion will run across dark, raisin, almond & hazelnut, roasted & caramelised hazelnuts, milk, caramel, minstrels and Ripple variants.

Galaxy will back the limited-edition packaging with a £2.7 million marketing spend that includes TV and press ads and PR activity.

Two hundred pairs of shoes will be up for grabs alongside the main New York prize.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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