Top Tip

02 May, 2008

As a retailer you've got to have vision and passion. To succeed you've got to be outrageously different because it will attract people's attention. Word of mouth is the biggest advertising of all. You can do anything in this world if you change the rules.

My method of research is just do it - come up with an idea and give it a go. If it works, it's cheaper than market research. To succeed in this business you have to be constantly willing to change. When you have real vision about where you are going, people will want to visit your shop. What you stand for is just as important as the product and what you sell."

Simon Woodroffe, founder of Yo! Sushi, speaking at the ACS

summit

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter