COMPETITION

02 May, 2008

Lights, camera, Hardys

As part of Hardys' new 12 million marketing campaign, the UK's number one wine brand is offering three OLN readers two cases of Hardys wine each to sell in their store.

The theme of Hardys' heavyweight campaign is One Love since 1853, which focuses on the pioneer of the Hardys brand, Thomas Hardy,

whose passion and determination founded the now world-renowned

brand over 150 years ago.

"Thomas Hardy had a dream to produce exceptional wines from the

New

World and his enterprising and resourceful spirit brought that dream to life. The new Hardys' ad reflects his passion to realise his dream," a spokeswoman says.

Thanks to in-depth research into consumers' wine lives, Hardys understands what makes people passionate about wine and what really interests them. Film plays a major part in Hardys consumers' lives, so

the company has also linked up with Sky Box Office for a year-long sponsorship targeting Sky's 8.5 million subscribers, and is sponsoring Lovefilm - the UK's biggest DVD rental service with

more than 500,000 subscribers and 2.5 million rentals per month.

For your chance to win, just answer this question:

What is the theme of the new Hardys campaign?

Send your name, name of shop, address and telephone number, by May 16, to: Hardys/OLN prize draw, Constellation Europe, Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey, GU3 1LR or email info@cbrands.eu.com. Please confirm that you are licensed to sell alcohol and state your date of birth. For a full list of terms and conditions email address above.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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