Carlsberg sees UK sales slip

07 May, 2008

Carlsberg’s beer sales dipped in the UK and Germany during the brewer’s first quarter, it has announced.

The group’s beer sales fell one per cent across Western Europe for the first three months of 2008, although price increases ensured that revenue remained level with the same period last year.

Carlsberg said consumers switching from pubs and bars to the off-trade had led to a slight decline in the UK. Discounting also affected the brewer in Germany.

Net profits fell DKK87m into the red for the quarter, largely due to extra costs associated with the takeover of Scottish & Newcastle, Carlsberg said. Total net revenue rose six per cent to DKK9.4bn.

Chief executive Jørgen Buhl Rasmussen said the first quarter generally only made a “modest contribution” to full-year earnings.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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