Carlsberg sees UK sales slip

07 May, 2008

Carlsberg’s beer sales dipped in the UK and Germany during the brewer’s first quarter, it has announced.

The group’s beer sales fell one per cent across Western Europe for the first three months of 2008, although price increases ensured that revenue remained level with the same period last year.

Carlsberg said consumers switching from pubs and bars to the off-trade had led to a slight decline in the UK. Discounting also affected the brewer in Germany.

Net profits fell DKK87m into the red for the quarter, largely due to extra costs associated with the takeover of Scottish & Newcastle, Carlsberg said. Total net revenue rose six per cent to DKK9.4bn.

Chief executive Jørgen Buhl Rasmussen said the first quarter generally only made a “modest contribution” to full-year earnings.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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