Men reject health warnings on drinks, study
Published:  09 May, 2008

Nearly two thirds of men believe health warnings on alcoholic drinks labels are a bad idea, an independent survey has found.

Three in five men and around half of women surveyed by market research group Mintel said they did not support warnings on drinks labels.

Government pressure means drinks firms and retailers in the UK have committed themselves to placing health messages and unit guidance on alcoholic drinks by the end of the year.

Mintel’s survey partially backs industry complaints that health warnings may not be effective in tackling binge drinking and alcohol abuse.

But it did find that messages on labels would make 36 per cent of women think about the amount they were drinking. It also uncovered greater support for accurate unit information on labels.

Mathilde Dudouit, senior research analyst at Mintel, said of plans for health messages on labels: "For women at least, this new initiative could well be a step in the right direction to combat excessive drinking.

“Meanwhile, men clearly are much more set in their ways when it comes to what they drink, and it will be harder to convince them to change their habits."

Coors Brewers, owner of Carling, recently became the latest drinks firm to announce sensible drinking messages on labels.

An Alcohol Labelling Bill calling for compulsory warnings for pregnant women on all drinks was last week debated in the House of Lords. It is unlikely the proposal, as a Private Member’s Bill, will become law, however.




Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter