Cartons are the future of wine packaging, report

13 May, 2008

Concerns about costs and the environment mean cartons will replace bottles as the wine packaging of choice within the next 50 years, says a new report.

Using glass will become unrealistic for all except higher quality wines as retailers and suppliers look to cut costs and waste and erase their carbon footprint, says respected UK merchant Berry Bros & Rudd.

Bulk wine shipments are also likely to increase, says Berrys in its Future of Wine report.

By 2058, it predicts, “bulk shipments of wine could arrive, before being put into plastic or reinforced cardboard containers in a bid to reduce environmental emissions and create a domestic bottling industry”.

Ian Williamson, UK product manager for carton-making giant Tetra Pak, is equally enthusiastic about potential sales to the wine sector.

“We are still only just understanding what occasions cartons would be useful for,” he told OLN. He said wine in cartons generally has a shelf-life of 12 months, but added the majority of consumers will drink wines within that time period anyway.

Several wine brands in the UK are already experimenting with cartons.

Camilla Millward, brand manager for Banrock Station, which launched two wines in one-litre cartons in Tesco last November, said the group was encouraged by initial sales. Wine cartons fitted in with trends towards ethical shopping and convenience, she said. Banrock’s cartons are priced at £6.77.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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