Thumbs up for fingerprint booze buys

16 May, 2008

UK shoppers are looking forward to the day

they can pay for their drinks by simply having their fingerprint scanned, according to research by TNS.

Sixty per cent of consumers

in a global survey said they believed the technology would exist by 2015. UK shoppers were most in favour, with 31% giving fingerprint scanning their top vote from a menu of other predicted inventions.

These included holographic sales assistants - a development welcomed by Chinese consumers - and a body scanner to avoid the need to try on clothes, an idea embraced by

Germans.

The concept of a self-ordering fridge - which could automatically place orders for drinks

- was given the thumbs-up by 25% of those questioned in the UK.

Siemon Scammell-Katz, managing

director of TNS Magasin, said: "Technology will be pervasive in 2015 and this will drive more change in the way consumers shop in the next 10 years."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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