Cobra strikes out with contract deals

16 May, 2008

Cobra Beer has signed contract brewing deals with Hartlepool-based Camerons and a brewer whose identity is being kept a secret but is known to be based in north west England .

The new contracts are in addition to an existing deal under which Wells & Young's produces Cobra for the UK market.

Camerons will produce draught and bottled Cobra premium lager for the UK, with the north western brewer handling bottles and cans.

A brewing contract for beer for the UK market with Browar Belgia of Poland - bought by SAB Miller last year - will end in July.

Belgia's former owner, Palm Breweries of Belgium, will brew Cobra Zero%, Cobra Light, King Cobra and Cobra Bite under licence.

Cobra has also signed a deal with Quinn Glass to manufacture, fill and store bottles of Cobra at a facility in Cheshire.

Chris Rendle, Cobra's business development director, said: "We now have an exceptional set of brewing partners that can support our ambitious sales growth targets in the next few years."




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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