Beer in brief

16 May, 2008

Merrydown Cider is running a month-long programme of promotions in Batleys cash and carries, as part of the wholesaler's 50th anniversary celebrations. One Batleys customer will win a year's supply of Merrydown Vintage - a case a week for a year - while a price offer will see 1 discount on cases of the brand.

Carlsberg has posted a humorous video on You Tube, showing bizarre

ways people get ready for Glastonbury. The film is intended to

fuel interest

for an online competition to win tickets for the music festival, of which Carlsberg is an official commercial partner. Entrants have to say in eight words or fewer how they get ready for Glastonbury.

Brothers cider is to be the sponsor and cider supplier at the Beach Break Live music festival in Cornwall from June 9 to 12. The festival will feature bands

such as The Enemy and the Wombats.

Green Valley Farmhouse vintage, from Exeter, has been named best cider in Camra's national cider and perry championships. The winning perry was Gregg's Pit from Herefordshire.

Cains has won a listing with Morrisons for its Finest lager. The

brand will be going into 342 of the supermarket chain's stores.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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