Beer in brief

16 May, 2008

Merrydown Cider is running a month-long programme of promotions in Batleys cash and carries, as part of the wholesaler's 50th anniversary celebrations. One Batleys customer will win a year's supply of Merrydown Vintage - a case a week for a year - while a price offer will see 1 discount on cases of the brand.

Carlsberg has posted a humorous video on You Tube, showing bizarre

ways people get ready for Glastonbury. The film is intended to

fuel interest

for an online competition to win tickets for the music festival, of which Carlsberg is an official commercial partner. Entrants have to say in eight words or fewer how they get ready for Glastonbury.

Brothers cider is to be the sponsor and cider supplier at the Beach Break Live music festival in Cornwall from June 9 to 12. The festival will feature bands

such as The Enemy and the Wombats.

Green Valley Farmhouse vintage, from Exeter, has been named best cider in Camra's national cider and perry championships. The winning perry was Gregg's Pit from Herefordshire.

Cains has won a listing with Morrisons for its Finest lager. The

brand will be going into 342 of the supermarket chain's stores.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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