Fancy footwork for Leader whisky

16 May, 2008

Poster

ads with a football theme are being used to support Scottish Leader whisky in the Scottish market.

The campaign ties in with

the brand becoming the official whisky for Celtic, Rangers and Hearts football clubs.

The 48 and 96-sheet posters depict

staff at

Deanston Distillery, where the brand is made, in

a variety of football-based set-ups, and are appearing for the end of the current season and again in August for the start of 2008/09.

Marco Di Ciacca, brand manager at Burn Stewart Distillers, said: "The UK whisky trade is a tough environment and following the latest Budget it's certainly not going to get any easier."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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