Fancy footwork for Leader whisky

16 May, 2008

Poster

ads with a football theme are being used to support Scottish Leader whisky in the Scottish market.

The campaign ties in with

the brand becoming the official whisky for Celtic, Rangers and Hearts football clubs.

The 48 and 96-sheet posters depict

staff at

Deanston Distillery, where the brand is made, in

a variety of football-based set-ups, and are appearing for the end of the current season and again in August for the start of 2008/09.

Marco Di Ciacca, brand manager at Burn Stewart Distillers, said: "The UK whisky trade is a tough environment and following the latest Budget it's certainly not going to get any easier."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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