Manly relaunch for McCoys crisps

16 May, 2008

Self-styled "man snack" McCoy's Tortillas range has been relaunched with an added ridged variant in hot chilli and nacho cheese flavours.

The United Biscuits brand, in 50g packs at an rrp of 46p, will hit shelves in June to coincide with the barbecue season and the European football championships.

The brand will be backed by a national TV campaign throughout June and July, positioning McCoy's as "man crisps".




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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