Conservation group raising support through wine sales

16 May, 2008

Wildlife charity WWF has begun

selling wine through its website as a fundraiser.

The organisation is selling the African Dawn range, produced by South Africa's Rooiberg Winery, as an exclusive.

Head of training Howard Wright said the organisation was keen to look for other retail partners for the wines in the longer term.

The WWF's online shop is listing a range of mixed cases alongside cases

of Shiraz, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, and generic Cape red, white and rosé wines for an average of £7.65 per bottle.

The sale of each bottle carries a direct contribution to the WWF's Cork Oaks Landscape Conservation work in the Mediterranean.

Wright added that consumers could buy the wines in the knowledge that there "certainly won't be any environmental hangover in the morning".




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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