Magners Light hits big screen

30 May, 2008

Magners Light is being backed by a London cinema campaign focusing on slots around

Sex

and the City.

The main Magners brand also has new advertising featuring the brand's master cider maker and head orchard keeper,

that will appear in poster, print and radio formats.

The Magners Light campaign is on 196 screens at Pearl & Dean and Carlton cinemas for five weeks from May 30.

There will also be sampling at five cinemas where the TV ad will be shown on plasma screens around the building.

Brand manager Richard Barnes said: "We will reach approximately 2.5 million cinema-goers in London, the vast majority of which form the core target audience for Magners Light."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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