Magners Light hits big screen

30 May, 2008

Magners Light is being backed by a London cinema campaign focusing on slots around

Sex

and the City.

The main Magners brand also has new advertising featuring the brand's master cider maker and head orchard keeper,

that will appear in poster, print and radio formats.

The Magners Light campaign is on 196 screens at Pearl & Dean and Carltonácinemas for five weeks from Mayá30.

There will also be sampling at five cinemas where the TV ad will be shown on plasma screens around the building.

Brand manager Richard Barnes said: "We will reach approximately 2.5 million cinema-goers in London, the vast majority of which form the core target audience for Magners Light."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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