Grand Marnier gets Frenglish in ads

30 May, 2008

Grand Marnier is being promoted in a new summer cocktail as part of the brand's biggest ever UK marketing push.

The seven-figure campaign, called Frenglish, will be written in a mix of French and English to reflect the combination of French Grand Marnier with English elderflower cordial in the

grand

esprit cocktail.

A programme of sampling at major consumer events such as the BBC Good Food Summer Festival and Taste of London aims to introduce the cocktail to a minimum of 100,000 consumers.

Guillaume Villerabel, Marnier-Lapostolle area export manager for UK, Benelux & Russia, said: "We believe we have created a new classic drink for the summer which will appeal to sophisticated consumers ."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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