Courvoisier offer marks Father's Day

30 May, 2008

Beam Global UK is encouraging consumers to try higher marques of Cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP when they buy a bottle of Courvoisier VS.

More than 70,000 bottles of Courvoisier VS will be available during June, offering customers a 5cl bottle of the higher marque.

Brand manager Claire Richards said: " These value-added packs will drive awareness and develop consumer understanding of the higher marques to encourage future sales, giving retailers better profit potential."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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