Courvoisier offer marks Father's Day

30 May, 2008

Beam Global UK is encouraging consumers to try higher marques of Cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP when they buy a bottle of Courvoisier VS.

More than 70,000 bottles of Courvoisier VS will be available during June, offering customers a 5cl bottle of the higher marque.

Brand manager Claire Richards said: " These value-added packs will drive awareness and develop consumer understanding of the higher marques to encourage future sales, giving retailers better profit potential."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter