Courvoisier offer marks Father's Day

30 May, 2008

Beam Global UK is encouraging consumers to try higher marques of Cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP when they buy a bottle of Courvoisier VS.

More than 70,000 bottles of Courvoisier VS will be available during June, offering customers a 5cl bottle of the higher marque.

Brand manager Claire Richards said: " These value-added packs will drive awareness and develop consumer understanding of the higher marques to encourage future sales, giving retailers better profit potential."




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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