Whyte & Mackay strengthens off-trade sales team
Published:  11 June, 2008

Whyte & Mackay has appointed Anheuser-Busch's John Bradbury as off-trade sales director, replacing Simon Oldham, who has been made UK managing director.

Oldham said: “We are delighted to have John on board as not only does he have a fantastic record in implementing and delivering strategies, but he is in tune with what the customer wants, which will make him instrumental in the development of our trade marketing plans.”

Bradbury described Whyte & Mackay as a “dynamic, forward-thinking company” which has a “portfolio of great brands to work with”. He will start his role on July 1.

Whyte & Mackay has also announced it has given Vladivar vodka its second packaging makeover in two years. The new look is designed to broaden the brand’s appeal to 18 to 34-year-olds. The inspiration for the label has been taken from the original Vladivar branding and sees the return of the Romanov eagle crest and the bright blue colour.




Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter