WSTA secures proof of age deal

12 June, 2008

Drinks retailers in the Wine & Spirit Trade Association will have cheaper access to an online proof of age system, to help curb under-age drinking.

WSTA members will get a 15 per cent discount to install online age checks, thanks to a deal with age and identity specialist 192Business Services.

The relative anonymity of online alcohol sales has been highlighted as a potential Achilles' heel in efforts to curb under-age drinking.

“This deal could save companies hundreds of pounds as well as provide reassurance they are meeting their legal obligations not to sell alcohol to those under-age," said WSTA chief executive Jeremy Beadles.

Proof of age software is already used extensively by the drinks industry, the association added.

In order to verify a customer’s age, 129Business Services taps into a range of databases, including the UK Electoral Roll, credit references, passport data and, if introduced in the UK, national identity cards.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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