German Grigio outstrips Riesling

13 June, 2008

Sales of Pinot Grigio from Germany have overtaken its Riesling sales in the UK off-trade, soaring 10% according to Nielsen.

"This is the first time this has happened," said Steffen Schindler, marketing director of the German Wine Institute. "Even we were surprised ."

He now hopes to grow Pinot Grigio sales more in the off-trade, and boost Riesling in the on-trade, particularly marketing it as a food match.

Wines of Germany is running its biggest summer sampling campaign so far at concerts around the UK.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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