S&N's widget ads for Kronenbourg

13 June, 2008

Scottish & Newcastle (S&N) has produced dedicated cinema and TV advertising for its new widgeted version of canned Kronenbourg 1664.

Three versions of the Culinary Bubbles ad show a team of French chefs supposedly in the can, crafting the lager's head before it is poured into a glass.

S&N launched the Dynamo Système widget for Kronenbourg in April, simultaneously with the same technology for Foster's, in which the widget has been labelled In-Can Scuba.

An S&N spokeswoman said advertising for the Foster's system was also imminent. It's claimed to be a more suitable widget than that used for ale because of its ability to process the extra carbonation.

The ad is on TV for six weeks, starting a similar-length run in cinemas on July 25.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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