Coors sees Light in £3m ad campaign

13 June, 2008

Coors Brewers is spending £3 million on a new ad campaign for its Coors Light brand. The campaign majors on an eight-week burst of TV advertising that will be supported by cinema, online and mobile ads over three months.

Tailored promotions on the brand will run in Asda, Sainsbury's, Morrisons and the Co-op through the summer.

Senior brand manager Steve Mitchell said the TV ad "captures the brand's infectious party spirit and brings the personality of Coors Light to life".

Online activity includes a website with a Coors blog and out-takes from the TV ad on My Space.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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