Coors sees Light in £3m ad campaign

13 June, 2008

Coors Brewers is spending £3 million on a new ad campaign for its Coors Light brand. The campaign majors on an eight-week burst of TV advertising that will be supported by cinema, online and mobile ads over three months.

Tailored promotions on the brand will run in Asda, Sainsbury's, Morrisons and the Co-op through the summer.

Senior brand manager Steve Mitchell said the TV ad "captures the brand's infectious party spirit and brings the personality of Coors Light to life".

Online activity includes a website with a Coors blog and out-takes from the TV ad on My Space.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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