Coors sees Light in £3m ad campaign

13 June, 2008

Coors Brewers is spending £3 million on a new ad campaign for its Coors Light brand. The campaign majors on an eight-week burst of TV advertising that will be supported by cinema, online and mobile ads over three months.

Tailored promotions on the brand will run in Asda, Sainsbury's, Morrisons and the Co-op through the summer.

Senior brand manager Steve Mitchell said the TV ad "captures the brand's infectious party spirit and brings the personality of Coors Light to life".

Online activity includes a website with a Coors blog and out-takes from the TV ad on My Space.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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