Inbev offers free Stella Artois glasses
Published:  13 June, 2008

Independent stores are being offered free supplies of branded Stella Artois chalice glasses in a promotion by Inbev UK.

Retailers who buy eight cases of 50cl eight-packs get 12 boxed glasses to use in their own in-store promotions. POS will support retailers' free glass offers.

Promotional stock is in over 100 wholesalers and Inbev estimates that some 6,000 independents will take part.

The chalice glass, introduced in the on-trade last year, is claimed to keep the beer colder, retain more flavour and create a better head.

Simon Harrison, commercial director for the off-trade at Inbev UK, said: "This will help spur impulse buys and reward brand loyalty during the peak for lager."




Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter