Maker's Mark art to set Leeds alight

13 June, 2008

Beam Global UK is hoping to drive sales of its Maker's Mark handcrafted Kentucky Bourbon whiskey with an art competition.

It has invited 700 art students from Leeds Metropolitan University to compete

to be one of 10 artists commissioned to create a bespoke piece of art inspired by the brand. Outdoor ads at more than 100 sites across Leeds, including bus stops, will

promote the competition.

The artwork will be displayed in bars across Leeds in June,

when consumers

can vote for their favourite

and

win a trip for two to Kentucky. The artist with the most votes will win a bursary of 1,000 to support their artistic endeavours.

Marketing manager Aileen Nicol said: "There is a real art to making Maker's Mark and our campaign reflects the brand's creative roots, which began in 1943, when Bill Samuels Senior burned the family's 170-year-old Bourbon recipe and set out to create a more distinguished, smoother style of Bourbon."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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