Blue eagle lands back on Vladivar

13 June, 2008

Whyte & Mackay has given Vladivar vodka its second packaging makeover in two years.

The new look is designed to broadenáthe brand's appeal to 18 to 34-year-olds. The inspiration for the label has been taken from the original Vladivar branding and sees the return of the Romanov eagle crest and the bright blue colour.

The redesign communicates to consumers that "Vladivar is a stylish product, while retaining the brand's heritage and provenance", according to marketing director Nick Gaskin.

He added: "The new design is just the tip of the iceberg in relation to the exciting plans

- including a heavyweight above-the-line campaign, new media and eye-catching POS over the summer

- to push Vladivar to

the forefront of consumers' minds."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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