Rockstar embarks on UK summer tour

13 June, 2008

Consumers at

more than 1,000 summer music events and festivals will get the chance to sample energy drink Rockstar .

The push is designed to "bring the brand to the coolest people at the trendiest places", according to Zach Lambakis, executive vice president of global business development.

It will include sampling at the Rockstar Taste of Chaos Tour,

coming to the UK for the third year, and

rock bands playing

major cities across the country.

Market managers have also been appointed in the brand's key city centres to drive brand awareness and set up further sampling activity and sponsorship deals.

Last year Barr Soft Drinks signed an exclusive five-year partnership agreement with US company Rockstar Energy Drinks, to sell its double-sized energy drink brands across the UK.

The brand comes in 50cl cans in three variants - Original, Sugar Free & Juiced Mango, Orange & Passionfruit.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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