Top Tip

13 June, 2008

Don't be totally loyal

to one or two suppliers - play the field and don't take price lists as carte blanche. If you are looking at a price list and it

gives a case rate of £10-£15, if you find a wine

you seriously think is

great , then don't be frightened to go for it. That is very important. If you just buy half a dozen cases of wine and then it is gone and you can't get any more, you would think 'If only I had bought more'. I'm lucky because I love such a wide spectrum of wines and for me the most difficult customer is the customer who comes in and says, 'I only like Sauvignon Blanc', or, 'I only like bone-dry white wines'. For me that is like saying I only eat lemon cake and ravioli. It is such a one-dimensional way of looking at wine. I find customers like that a re the most challenging.

Jonathan Sing, Wine World, Honiton

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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