Top Tip

13 June, 2008

Don't be totally loyal

to one or two suppliers - play the field and don't take price lists as carte blanche. If you are looking at a price list and it

gives a case rate of £10-£15, if you find a wine

you seriously think is

great , then don't be frightened to go for it. That is very important. If you just buy half a dozen cases of wine and then it is gone and you can't get any more, you would think 'If only I had bought more'. I'm lucky because I love such a wide spectrum of wines and for me the most difficult customer is the customer who comes in and says, 'I only like Sauvignon Blanc', or, 'I only like bone-dry white wines'. For me that is like saying I only eat lemon cake and ravioli. It is such a one-dimensional way of looking at wine. I find customers like that a re the most challenging.

Jonathan Sing, Wine World, Honiton

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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