Sales support recruited by Jygsaw

13 June, 2008

Jygsaw Brands has brought in SHS Sales & Marketing to support a sales drive on the portfolio of brands it is managing for Scottish & Newcastle.

The company will work across off and on-trade channels to build sales of ­McEwan's, Newcastle Brown, Youngers, Newcastle Exhibition, Woodpecker and Scrumpy Jack.

Jygsaw managing director Simon Brown said: "SHS's flexible and dynamic approach to sales allows us to target the areas where we most need support.

"While all current customer arrangements will remain the same, SHS will be providing incremental sales and marketing resource."

Peter Butler, managing director of SHS, added: "This illustrates how big-name brands are now looking to sales and marketing agencies to add value to their business."




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter