Sales support recruited by Jygsaw

13 June, 2008

Jygsaw Brands has brought in SHS Sales & Marketing to support a sales drive on the portfolio of brands it is managing for Scottish & Newcastle.

The company will work across off and on-trade channels to build sales of ­McEwan's, Newcastle Brown, Youngers, Newcastle Exhibition, Woodpecker and Scrumpy Jack.

Jygsaw managing director Simon Brown said: "SHS's flexible and dynamic approach to sales allows us to target the areas where we most need support.

"While all current customer arrangements will remain the same, SHS will be providing incremental sales and marketing resource."

Peter Butler, managing director of SHS, added: "This illustrates how big-name brands are now looking to sales and marketing agencies to add value to their business."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter