Distell launches interactive wine campaign

23 June, 2008

South African wine giant Distell is offering consumers a discount in exchange for feedback on its Two Oceans brand.

Shoppers will be asked to write down their thoughts on the wine in exchange for £2 off their next Two Oceans purchase.

Named the “two minute challenge”, Distell hopes the campaign will increase repeat purchases and aid new product development by improving its knowledge of customers.

The campaign follows “significant growth” of the Two Oceans brand in the UK, Distell said.

Gary Greenfield, managing director for Distell Europe, said: “This interactive promotion helps us to understand our customers’ tastes to ensure we are able to continue enhancing the brand’s offering and strengthen our competitive advantage.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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