Distell launches interactive wine campaign

23 June, 2008

South African wine giant Distell is offering consumers a discount in exchange for feedback on its Two Oceans brand.

Shoppers will be asked to write down their thoughts on the wine in exchange for £2 off their next Two Oceans purchase.

Named the “two minute challenge”, Distell hopes the campaign will increase repeat purchases and aid new product development by improving its knowledge of customers.

The campaign follows “significant growth” of the Two Oceans brand in the UK, Distell said.

Gary Greenfield, managing director for Distell Europe, said: “This interactive promotion helps us to understand our customers’ tastes to ensure we are able to continue enhancing the brand’s offering and strengthen our competitive advantage.”




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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