Distell launches interactive wine campaign

23 June, 2008

South African wine giant Distell is offering consumers a discount in exchange for feedback on its Two Oceans brand.

Shoppers will be asked to write down their thoughts on the wine in exchange for £2 off their next Two Oceans purchase.

Named the “two minute challenge”, Distell hopes the campaign will increase repeat purchases and aid new product development by improving its knowledge of customers.

The campaign follows “significant growth” of the Two Oceans brand in the UK, Distell said.

Gary Greenfield, managing director for Distell Europe, said: “This interactive promotion helps us to understand our customers’ tastes to ensure we are able to continue enhancing the brand’s offering and strengthen our competitive advantage.”




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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