Cider tops movers list

27 June, 2008

Bulmers Original is the fastest-growing drinks brand in the British off-trade, OLN can reveal. The Scottish & Newcastle cider saw sales rocket by 320% in the past year, according to Nielsen data published today in our Growth Brands report.

There was also good news for stablemate Strongbow, 19th

in the chart with an 18% sales uplift, and rival Magners, up 56%.

Fifteen brands in the list are wines, led by Concha y Toro, which experienced an 81% sales increase. The struggling beer sector had only four representatives, led by Peroni, up 51%.

Full report - pages 21-25.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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