Cider tops movers list

27 June, 2008

Bulmers Original is the fastest-growing drinks brand in the British off-trade, OLN can reveal. The Scottish & Newcastle cider saw sales rocket by 320% in the past year, according to Nielsen data published today in our Growth Brands report.

There was also good news for stablemate Strongbow, 19th

in the chart with an 18% sales uplift, and rival Magners, up 56%.

Fifteen brands in the list are wines, led by Concha y Toro, which experienced an 81% sales increase. The struggling beer sector had only four representatives, led by Peroni, up 51%.

Full report - pages 21-25.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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