Cider tops movers list

27 June, 2008

Bulmers Original is the fastest-growing drinks brand in the British off-trade, OLN can reveal. The Scottish & Newcastle cider saw sales rocket by 320% in the past year, according to Nielsen data published today in our Growth Brands report.

There was also good news for stablemate Strongbow, 19th

in the chart with an 18% sales uplift, and rival Magners, up 56%.

Fifteen brands in the list are wines, led by Concha y Toro, which experienced an 81% sales increase. The struggling beer sector had only four representatives, led by Peroni, up 51%.

Full report - pages 21-25.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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