Oddbins goes for smaller parcels

27 June, 2008

Oddbins buyers are sourcing small, unusual parcels of wine in a bid to keep shop staff interested - and will not be stepping up the chain's branded offering.

Six week-long promotions will focus on wines from between 20 and 50 unusual parcels, with this month's including a Sauvignon Gris from Chile and a Gewürztraminer from South Africa . "We're trying to look at the unusual or kooky wines, something for the branches to get excited about," said buyer Julie Buckley.




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