Casillero in box seat after Summer Proms sponsorship deal

27 June, 2008

Chilean wine brand Casillero del Diablo is the exclusive wine sponsor of the Summer Proms series of concerts that takes place at 25 castles and stately homes from July to September.

The deal gives the company the rights to sample and sell wines to a combined audience of more than 200,000 at the events.

The sponsorship follows a cinema and print ad campaign earlier in 2008 as part of an overall marketing investment of

£1 million behind the brand.

Jason Duggan, head of marketing at supplier Concha y Toro UK, said: "The aim is to reach our target consumers when they are relaxed and enjoying themselves.

"The sponsorship is the ideal stage to showcase the quality and breadth of the range."




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter