Heidsieck shows market bubbling

27 June, 2008

Charles Heidsieck has added a non-vintage rosÚ Champagne to its range.

The new RosÚ Reserve fizz will be available exclusively as the Champagne of the Month for June at London's Ritz hotel, before going national.

The off-trade guide price is ú40 a bottle.

Janette Peat, brand manager at distributor Maxxium UK, said: "The

UK Champagne market is definitely on a high at the moment, with sales of premium Champagne up 8% over the past two years.

"We expect RosÚ Reserve to be a big hit this summer as consumer demand for rosÚ Champagne increases, having grown to take 8% of the market."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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