Mateus turns to Portugal

27 June, 2008

Mateus has launched what it claims is the first ever sparkling rosÚ wine from Portugal to enter the UK market.

The non-vintage Sparkling Brut RosÚ has been added to the Mateus range by distributor First Drinks Brands.

The wine is made mainly from the Baga grape, the most widely-planted variety in Portugal's Bairrada region.

Senior brand manager Anthony Habert said: "This is a great opportunity for the trade to capitalise on buoyant sales in rosÚ and sparkling wines with a brand that has the credentials and reputation to inspire and excite people to buy and enjoy it.

"Mateus has a strong identity and is recognised for being a leader in innovation in the rosÚ market."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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