Peroni Nastro Azzurro

27 June, 2008

is offering a trip for 16 people to the Italian Grand Prix in a new cash and carry promotion. The tickets are being given away in prize draws and staff incentives which will reward the best in-store displays. Over 170 depots across the country will

take their turn to host a Ferrari 360 Spider, an F1 simulator along with the Peroni sampling team. Peroni has also developed a limited edition 10x33cl pack for Tesco including a branded half-pint glass and an Aperitivo recipe booklet.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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