Peroni Nastro Azzurro

27 June, 2008

is offering a trip for 16 people to the Italian Grand Prix in a new cash and carry promotion. The tickets are being given away in prize draws and staff incentives which will reward the best in-store displays. Over 170 depots across the country will

take their turn to host a Ferrari 360 Spider, an F1 simulator along with the Peroni sampling team. Peroni has also developed a limited edition 10x33cl pack for Tesco including a branded half-pint glass and an Aperitivo recipe booklet.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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