Stella has lift-off over London
Published:  27 June, 2008

Stella Artois is sponsoring an airship that will offer fare-paying passengers flights over London through the summer.

The airship takes to the skies from July 10 for six weeks, with flights taking off from Upminster airfield in east London, carrying 12 passengers at a time.

It's the first commercial airship service in the UK.

Andreas Hilger, marketing director of Inbev UK, said: "This initiative reinforces the brand's Pass on Something Good ad campaign by providing Londoners and visiting tourists with the opportunity to enjoy a pioneering experience. In the long term, it will enhance their relationship with Stella Artois."

The sponsorship will create an enormous amount of consumer interest and media noise around Stella Artois over the summer months, the prime time for lager sales."

The airship will offer 30-, 45- and 60-minute flights, priced at 180, 295 and 350 respectively.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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