Stella has lift-off over London
Published:  27 June, 2008

Stella Artois is sponsoring an airship that will offer fare-paying passengers flights over London through the summer.

The airship takes to the skies from July 10 for six weeks, with flights taking off from Upminster airfield in east London, carrying 12 passengers at a time.

It's the first commercial airship service in the UK.

Andreas Hilger, marketing director of Inbev UK, said: "This initiative reinforces the brand's Pass on Something Good ad campaign by providing Londoners and visiting tourists with the opportunity to enjoy a pioneering experience. In the long term, it will enhance their relationship with Stella Artois."

The sponsorship will create an enormous amount of consumer interest and media noise around Stella Artois over the summer months, the prime time for lager sales."

The airship will offer 30-, 45- and 60-minute flights, priced at 180, 295 and 350 respectively.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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