In brief

27 June, 2008

Dooley's Original Toffee & Vodka has teamed up with handbag.com as part of a campaign to target Dooley's core female consumers.

During July, visitors to the

website will be able to take part in a competition to win one of 1,000 bottles of Dooley's by submitting their best girls-night-in story.

Ian Macleod Distillers has added a new finish to its range of single malts with the launch of Glengoyne Glenguin Shiraz Cask Finish 16 Year Old. Twenty casks previously used to mature Shiraz

from Australia's Hunter Valley were filled with 16 Year Old Glengoyne in autumn 2007. Available in 70cl and 75cl bottles at 48% abv, 3,800 limited edition and individually numbered bottles will retail worldwide

for around 60.

Plymouth Gin was the headline sponsor of two races at Ascot last week. As well as sponsoring the Plymouth Gin Summer Mile, the brand also had its own cocktail bar in the public paddock. Maxxium UK's brand manager for Plymouth Gin, Andrew Jack, said: "Having both been established in the 18th

century, Ascot and Plymouth Gin are quintessentially English and the partnership is a fantastic opportunity to bring together people that love our product and share a common interest."

Golden rum brand Appleton Estate is sponsoring an enclosure at this year's Henley Royal Regatta on July 2-6. As well as sampling Appleton Estate V/X, Appleton Estate 12 Year Old and newly launched Appleton Estate 8 Year Old Reserve, visitors to the Appleton Estate enclosure will be able to buy pitchers of two Appleton Estate V/X rum cocktails - the Cranberry Cooler and the Jamaican Mule. Brand owner J Wray & Nephew has appointed Maxxium's Craig Stuart as brand manager for rum.

West Eleven is bringing its range of cocktails in a bottle to the off-trade. The five variants - Classic Mojito, Passionfruit Mai Tai, Blueberry Bramble, Pomegranate Cosmo and Elderflower Collins - range from 8.1% abv to 8.5% abv and are made in the UK from authentic raw ingredients, including 100% grain vodka, hand-blended Jamaican and Cuban rums and natural fruit. A 25cl bottle contains two serves.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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