Barr tone pitch for music festival

27 June, 2008

Barr Soft Drinks' latest on-pack promotion for Irn-Bru is offering consumers the chance to win tickets to music festival Live at Loch Lochmond.

The giveaway will run on 75cl bottles and includes 1,000 pairs of tickets, including 20 VIP passes, which gives access by boat to the event's backstage area. Selected flavours from the Barr range, including Cola and Lemonade, will also feature in the competition. By scratching a panel on the reverse of the label, consumers can find out if they're a winner.

Groove Armada, Pete Doherty and The Sex Pistols will be among the actsáperforming atáthe festival, which runs from Aug 2-3 at the Balloch Castle Country Park.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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