Top Tip

27 June, 2008

People talk about food matching a lot, but it can be hard to make it work in off-licences. I've made a point of asking customers browsing for wine, 'are you looking for something to go with a meal?' and have told my staff to do the same. It's much better than waiting for them to approach us, and always gets us talking - and I've had plenty of positive feedback from customers who have loved the wines I've suggested with their meals.

I think I have a natural flair for wine and food matching, but some of my staff feel more unsure. I've photocopied the food-matching chapter from the WSET Intermediate textbook for them, and in quiet moments I get out recipe books and test them. It sounds demanding, but they love it - a couple of them have become real foodies thanks to me.

Linda Morrison, Wine Stop, London

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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