Top Tip

27 June, 2008

People talk about food matching a lot, but it can be hard to make it work in off-licences. I've made a point of asking customers browsing for wine, 'are you looking for something to go with a meal?' and have told my staff to do the same. It's much better than waiting for them to approach us, and always gets us talking - and I've had plenty of positive feedback from customers who have loved the wines I've suggested with their meals.

I think I have a natural flair for wine and food matching, but some of my staff feel more unsure. I've photocopied the food-matching chapter from the WSET Intermediate textbook for them, and in quiet moments I get out recipe books and test them. It sounds demanding, but they love it - a couple of them have become real foodies thanks to me.

Linda Morrison, Wine Stop, London

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter