Heineken pushes a sense of occasion

27 June, 2008

Heineken UK is promoting its DraughtKeg with new consumer press and London Underground ads this summer.

Activity includes the launch of a website encouraging consumers to "start living your life with a Continental head" and ads

highlighting occasions where

a DraughtKeg in the fridge would be ideal. 

The site also lists DraughtKeg stockists.

Chris Duffy, Heineken UK's customer marketing controller, said: "We want to get Heineken DraughtKeg top of people's minds when they are organising social get-togethers, whether it's a picnic at Goodwood or the Henley Royal Regatta, socialising over the bank holiday week-end, watching the Grand Prix on the telly or flagging up National Curry Week.

"We're even suggesting holding a curry night and getting in a DraughtKeg to celebrate Indian Independence Day."




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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