Drinks sales fall flat over spring

11 July, 2008

The off-trade drinks market has flattened out this spring, according to Nielsen.

Light wine volume sales fell 5% in the four weeks to April 19, 4% in the four weeks to May 17 and 2% in the four weeks to June 14.

Meanwhile the spirits market looked like it was "flattening out", said analyst Stewart Blunt. Champagne sales are slowing, but beer and cider are "holding up reasonably well" - although beer sales dipped in April after a peak in March.

"We all know

the on-trade is not doing well.

One might anticipate

the off-trade would draw

the benefit , but if not it almost makes you speculate where people are getting their alcohol from," he said.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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