Brand Phoenix

11 July, 2008

Oak Green House, Dorking, Surrey RH4 1QT

T: 01306 875225

E: jhunter@brandphoenix.co.uk

Established: 2001

Marketing and promotional spend for 2008/9: £4.7 million

Brands: First Cape (South Africa), Porta (Chile), Trapiche (Argentina), Renaissance (France), Castillo de Liria (Spain)

Off-trade split: 96%

Key personnel: Greg Wilkins, director; Steve Rosser, director; Steve Barton, director

The main piece of marketing activity for Brand Phoenix saw its First Cape South African brand become partner sponsor of the British & Irish Lions rugby union side for a 2009 tour of South Africa, which will include primetime TV and radio coverage. With 50,000 fans expected to travel to South Africa for the tour, a number of First Cape events are planned to take place around the tour.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter