Brand Phoenix

11 July, 2008

Oak Green House, Dorking, Surrey RH4 1QT

T: 01306 875225

E: jhunter@brandphoenix.co.uk

Established: 2001

Marketing and promotional spend for 2008/9: £4.7 million

Brands: First Cape (South Africa), Porta (Chile), Trapiche (Argentina), Renaissance (France), Castillo de Liria (Spain)

Off-trade split: 96%

Key personnel: Greg Wilkins, director; Steve Rosser, director; Steve Barton, director

The main piece of marketing activity for Brand Phoenix saw its First Cape South African brand become partner sponsor of the British & Irish Lions rugby union side for a 2009 tour of South Africa, which will include primetime TV and radio coverage. With 50,000 fans expected to travel to South Africa for the tour, a number of First Cape events are planned to take place around the tour.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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