Brown-Forman Wines

11 July, 2008

Grove House, 2 Orange Street, London WC2H 7DF

T: 020 7478 1300

E: georgia_chubb@b-f.com

W: brown-forman.com

Established: 1994

Turnover: £20 million

Marketing and promotional spend for 2008/9: £3.6 million

Brands: Fetzer Valley Oaks, Fetzer Coldwater Creek, Bonterra, Sonoma-Cutrer (California), Bolla (Italy)

Off-trade split: 60%

Key personnel: Georgia Chubb, brand manager Fetzer and Bolla, UK and Ireland; Andrew Pearce, sales director for UK and Ireland; Lisa Bailey, finance director,

western Europe

A strategic review of Brown-Forman's European wine business resulted in the marketing of its wine brands being integrated with spirits, which meant that managing director David Cox and marketing director Simon Legge left the company. Fetzer and Bonterra wines received promotional price support in the off-trade, along with experiential marketing and tasting activities across the UK at events such as the Chelsea and Hampton Court flower shows. The company is also a sponsor of the Big Chill festival. Bonterra launched a Sauvignon Blanc and a rosé in Waitrose.




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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