Chaliť Richards

11 July, 2008

The Sovereign Distillery, Wilson Road, Huyton, Liverpool L36 6AD

T: 0151 480 8800

E: chalie@halewood-int.com

W: chalie-richards.co.uk

Established: 1700

Brands: Finca Las Moras (Argentina), Eisberg alcohol free (Germany), Casa Donoso (Chile), One World (Australia, South Africa, California, Italy), Simonsig (South Africa)

Off-trade split: 85%

Key personnel: Bob Rishworth, managing director; Nick Leonard, general sales manager; Lise Ewins, sales support and marketing manager

Chaliť Richards claims 40% volume sales growth over the past year, led by Argentine brand Finca Las Moras and the One World range of wines sourced from across the globe. Finca Las Moras was supported by the Perfect Harmony campaign of advertising and consumer sampling, to coincide with the launch of new packaging. A rosť was added to the One World range. In the months ahead, there will be activity in Waitrose and Thresher to support the Simonsig Brut Rosť and Chenin Blanc wines from South Africa.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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