Concha y Toro UK

11 July, 2008

MWB Business Exchange, John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP

T: 01865 338013

E: enquiries@conchaytoro.eu

W: conchaytoro.com

Established: 2001

Marketing and promotional spend for 2008/9: £1 million

Brands: Casillero del Diablo, Isla Negra, Viña Maipo, Cono Sur (Chile), Trivento (Argentina)

Off-trade split: 80%

Key personnel: Cristián López, managing director; Simon Doyle, commercial director; German Lledo, finance director

It's been a busy time for Concha y Toro UK with the launch of sparkling wines

from Cono Sur and Casillero del Diablo, the Maycas del Limari Reserva range, a fine wine sales division,

and the repackaging

of the Cono Sur varietal and reserve ranges.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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