Concha y Toro UK

11 July, 2008

MWB Business Exchange, John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP

T: 01865 338013

E: enquiries@conchaytoro.eu

W: conchaytoro.com

Established: 2001

Marketing and promotional spend for 2008/9: £1 million

Brands: Casillero del Diablo, Isla Negra, Viña Maipo, Cono Sur (Chile), Trivento (Argentina)

Off-trade split: 80%

Key personnel: Cristián López, managing director; Simon Doyle, commercial director; German Lledo, finance director

It's been a busy time for Concha y Toro UK with the launch of sparkling wines

from Cono Sur and Casillero del Diablo, the Maycas del Limari Reserva range, a fine wine sales division,

and the repackaging

of the Cono Sur varietal and reserve ranges.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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