Crush Wines
Published:  11 July, 2008

Bremhill Court, Bremhill, Wiltshire SN11 9LA

T: 01249 811737

E: info@crush-wines.com

W: crush-wines.com

Established: 2005

Brands: Gorilla (Italy, South Africa), Oro e Verde,

Cardeto (Italy), Smoking Loon (California), Salena Organics (Australia)

Off-trade split: 90%

Key personnel: Chris Ellis, managing director; Andrew Walker, sales director; Tom Fox, export and UK sales

Crush Wines has added Oro e Verde, claimed to be the first 75cl Tetra Pak wine from Italy. The Gorilla range

has been expanded to include a Pinot Grigio from Italy to add to the Grillo, Pink, Primitivo and Syrah, while the South African arm of the Gorilla range has been bolstered with

Chenin Blanc, Pinotage and Reserve. Smoking Loon and Pepperwood Grove are new agencies from the Californian stable of Sebastiani.




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COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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