Ehrmanns

11 July, 2008

29 Corsica Street, London N5 1JT

T: 020 7418 1800

E: marketing@ehrmanns.co.uk

W: ehrmannswines.co.uk

Established: 1873

Brands: Arniston Bay, Stellar Organics, Thandi (South Africa), Los Robles (Chile), Calatrava (Spain), Blue Nun (Germany), Misiones de Rengo (Chile)

Key personnel: Mark Chapman, managing director; Nick Day, commercial director; Keith Lay, marketing director

Ehrmanns is the leading Fairtrade wine importer in the UK

and hosted the first Fairtrade Wine Awards to raise awareness of the standard of Fairtrade wines on the market. The company has launched the first full-colour retail-ready Fairtrade outers and mixed taster cases for cash and carries, and run cashback initiatives in the impulse sector. The Ehrmanns Independent Selection

portfolio of wines,

providing independents and wholesale rs with a point of difference , has grown to 150.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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