Free Run Wines

11 July, 2008

2 Woodleys Yard, Westy Street, Aldbourne, Wilts SN8 2BL

T: 01672 540990

E: charles@freerunwines.com

W: freerunwines.com

Established: 2000

Brands: Viña Albali, Altos de Tamarón, Francois Dubois, El Circulo, Analivia (Spain)

Off-trade split: 90%

Key personnel: Charles Elms, director; Nicolas Bauer, director; Kate Evans, marketing

Free Run has taken on new suppliers in Chile, Argentina and New Zealand to meet market trends and launched improved labels for its Viña Albali range of Spanish wines. New launches included El Circulo Rioja Crianza, the first crianza from the new Pagos del Rey winery.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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