Gonzalez Byass
Published:  11 July, 2008

The Hyde, Woodcock Hill, Coopers Green Lane, St Albans, Herts AL4 9HJ

T: 01707 274790

E: info@gonzalezbyassuk.com

W: tiopepe.co.uk

Established: 2004

Turnover: £30 million

Marketing and promotional spend for 2008/9: £6 million

Brands: Tio Pepe, Beronia Rioja, Altozano, Soberano, Croft Original (Spain)

Off-trade split: 80%

Key personnel: Martin Skelton, managing director; Suzanne Strain, wine director; Jeremy Rockett, marketing director

Sampling at farmers' markets and promotional radio interviews fronted by Olly Smith are just two of the ways Gonzalez Byass has been positioning its flagship Tio Pepe fino sherry as a pre-dinner drink. The brand has also been promoted through

20cl trial bottles in the off-trade carrying a money-off voucher to encourage repeat purchases. Morrisons' senior wine buyer Suzie Cornwell has

joined

as senior off-trade business manager.




Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter