Off-Piste Wines
Published:  11 July, 2008

123 Promenade, Cheltenham, Gloucs GL50 1NW

T: 01242 229630

E: info@offpistewines.com

W: offpistewines.com

Established: 2007

Turnover: £20 million

Marketing and promotional spend for 2008/9 financial year: £1 million above the line

Brands: Yellow Tail, Montalto (Australia), Frozť†(South Africa), Santa Helena (Chile),

La Piuma (Italy)

Off-trade split: 95%

Key personnel: Ant Fairbank, joint managing director and off-trade sales; Paul Letheren, joint managing director and off-trade sales; Claire Whitehead, marketing manager

Rosť-over-ice brand Frozť and Yellow Tail have been the main focus for Off Piste Wines, and the growth of both

- plus establishing Santa Helena and Montalto in the UK off-trade - are top of the agenda for the coming year.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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