Off-Piste Wines
Published:  11 July, 2008

123 Promenade, Cheltenham, Gloucs GL50 1NW

T: 01242 229630

E: info@offpistewines.com

W: offpistewines.com

Established: 2007

Turnover: £20 million

Marketing and promotional spend for 2008/9 financial year: £1 million above the line

Brands: Yellow Tail, Montalto (Australia), Frozť†(South Africa), Santa Helena (Chile),

La Piuma (Italy)

Off-trade split: 95%

Key personnel: Ant Fairbank, joint managing director and off-trade sales; Paul Letheren, joint managing director and off-trade sales; Claire Whitehead, marketing manager

Rosť-over-ice brand Frozť and Yellow Tail have been the main focus for Off Piste Wines, and the growth of both

- plus establishing Santa Helena and Montalto in the UK off-trade - are top of the agenda for the coming year.




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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